Being a Luddite can be expensive, embarrassing, and potentially disastrous for lawyers and clients. Tech incompetence can result in wasted time (and therefore increased cost to the client), loss of money and identity, ethical sanctions, and embarrassment or worse in the courtroom. Those are high prices to pay for being too proud (or lazy) to […]
Read More… Legal counsel can help avoid the risks for businesses marketing via websites, social media, email, and smart-phone apps. Digital content is being published at a historically high rate. Organizations are employing business-minded strategies focused on delivering communications and marketing messages via websites, social media, email, and mobile applications. As they look to leverage even more […]
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How can law firms use social media to expand their client base, and what RPCs might impact different social media marketing strategies? At the March 28 WSBA Legal Lunchbox CLE, “Social Media Marketing Strategies for Attorneys,” CLE faculty Jeanne Marie Clavere, WSBA’s professional responsibility counsel, Greg McLawsen of Sound Immigration, and Sumeer Singla of Impact […]
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Whether you are a small or large firm with hundreds of attorneys, your website is likely the foundation of business development and new client lead generation. There is certainly a lot of advice out there on how to make a website effective, perhaps so much information that it might be difficult to determine where to […]
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Since Short v. Demopolis, 103 Wn.2d 52, 691 P.2d 163 (1984), the business aspects of law practice have been subject to the Washington Consumer Protection Act. RCW 19.86.020 prohibits “[u]nfair methods of competition and unfair or deceptive acts or practices in the conduct of any trade or commerce[.]” RCW 19.86.090, in turn, creates a private […]
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An excellent way to learn technology is in short bursts. Today, let’s take a few minutes to learn how to create rules in Outlook (…and why you’d want to). It’s the latest from the WSBA’s Practice Education Center.
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A while back, we talked about legal podcasts that lawyers love. This time, we’re ranking the top law blogs.
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The March 2016 issue of NWLawyer is out, and we’ve got some great articles to share with you.
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Video is a powerful platform for connecting with new prospects, establishing a stronger online presence, and providing resources for your current clients. As part of our ethics day on Aug. 26, 2015, we will be covering how to create content — including video — that avoids common ethics violations. But what makes a good video […]
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The Bar’s Charity Anastasio, practice management advisor for the Law Office Management Assistance Program, shares her top titles for empowering women in the legal profession.
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Some bold lawyers have introduced “live chat” functions on their websites to get leads, but is this a good idea?
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Two new advisory opinions have recently been posted to help attorneys follow the RPCs while navigating the Internet. Take a look at these to steer clear in the areas of social media and Internet marketing.
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Now that millennials are here to stay, here are a few tips and tricks for getting the most out of your younger workforce, from a voice with the inside scoop.
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Mission Possible launched Oct. 1 — a webcast of 30-minute overarching segments on the new legal market and new practitioner, smart marketing, emerging business models, and 15-minute spotlight pieces by leading minds exemplifying key ideas within those broad-stroke concepts.
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The landscape of law firm digital marketing is constantly changing; with Google algorithm updates, evolving search engine optimization (SEO) techniques, more algorithm updates, increases in local online competitiveness, the Get Noticed Get Found (GNGF) team (including me, its Chief Information Officer) is constantly adapting our strategy to help clients get found via organic search.
Read More… In 1886, Reuben H. Donnelley created the first official Yellow Pages directory, which grew into the advertising giant of the last generation that lawyers have been part of for years. Ask your niece/nephew about the Yellow Pages and see what reaction you get: the 10-year-old won’t even know what it is and the 20-year-old will say they […]
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