The landscape of law firm digital marketing is constantly changing; with Google algorithm updates, evolving search engine optimization (SEO) techniques, more algorithm updates, increases in local online competitiveness, the Get Noticed Get Found (GNGF) team (including me, its Chief Information Officer) is constantly adapting our strategy to help clients get found via organic search.
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In 1886, Reuben H. Donnelley created the first official Yellow Pages directory, which grew into the advertising giant of the last generation that lawyers have been part of for years. Ask your niece/nephew about the Yellow Pages and see what reaction you get: the 10-year-old won’t even know what it is and the 20-year-old will say they […]
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This article was originally published by Justin P. Walsh on The Amateur Law Professor. As attorneys, we receive calls to action more than the typical American. We’re called to look over rule changes both locally and statewide. We’re often called to help out friends politically. Many of us serve on boards and commissions where we routinely review […]
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myWSBA Links Update Contact Info Update Practice Info Check MCLE Roster Access myCLE Join a Section Change Password Have you logged in to myWSBA lately? You should! MyWSBA is the key to managing your WSBA member record, lawyer directory profile, MCLE roster, and CLE purchases. Below are five (okay, six) things you can do online with […]
Read More…Are RPC violations lurking in your LinkedIn profile? Lawyers frequently use social media to market their name and their business. Nowadays, almost every lawyer has a website, blog, LinkedIn profile, Facebook profile, or other online account. It is important to make sure you are not displaying false or misleading communication about yourself or your services as […]
Read More…Explore the ethics and efficacy of advertising on “daily deal” websites. Note: The opinions expressed in this blog post are those of the author and are not endorsed by the WSBA. The WSBA encourages members to thoroughly review the Rules of Professional Conduct and WSBA Ethics Advisory Opinions when engaging in any type of marketing […]
Read More…Are rating systems appropriate in a profession where the best interest of the client and client satisfaction can be at odds? Following the passage of the Affordable Care Act, Forbes Magazine published an article entitled “Why Rating Your Doctor is Bad for Your Health,” critiquing the Act for conditioning the payment of Medicare reimbursement fees […]
Read More…Rank higher in search results – and see more business – with these search engine optimization tips. If you have a company website or blog, three little letters can make a huge difference: SEO. Search engine optimization (SEO) is an essential tool to help your online content get noticed by search engines, which means higher rankings […]
Read More…What should you tell your client about social media usage during a lawsuit? Social media is the fastest-growing form of communication in the world: young people spend almost as much time browsing online as they do watching TV. It is estimated that nearly half of all Americans have a Facebook account; as of December 2012, […]
Read More…We’re improving the website for you! Learn about our new homepage, events calendar, and Practice Transition Opportunities service. If you haven’t visited http://www.wsba.org lately, you’re missing out! Last week we launched a redesigned homepage and events calendar. We redesigned these areas to improve user (that’s you) experience. On the homepage, we’ve made it easier for […]
Read More…Jorn Barger, the artificial intelligence enthusiast and essayist, first coined the term “weblog” in 1997. Two years later, Evan Williams, founder of the Internet companies Twitter and Blogger, turned the phrase into the now-preferred term “blog.” Since then, society has embraced the blog as a personal and professional outlet. Anyone with an email address can […]
Read More…Every year the phone book fairies drop off a few fat yellow books at my house. The last time I actually kept a phone book was right after I moved to Seattle. I was about to start law school and was too cheap to buy a step ladder. Who needs one when you can just […]
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