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Posts from the ‘Social Media’ Category

18
Aug

Responding to Negative Online Reviews

Citations crash course
Along with marketing their practice and maintaining their digital presence, attorneys may find themselves facing a negative internet review.

Citations crash courseThe internet and social media are a part of most attorneys’ practices, whether they’ve chosen an aggressive online presence or not. Along with marketing their practice and maintaining their digital presence, attorneys may find themselves facing a negative internet review. Sometimes they call the WSBA Ethics Line (800-945-9722 ext. 8284) asking for guidance on whether and how they can respond. Can attorneys post comments themselves after receiving unfair negative reviews? We’ll do a quick review of this scenario, but be sure to read the rules and their comments in their entirety.

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26
Jun

The Consequences of Technological Incompetence

Scale of justice
It can cost you dearly for being too proud (or lazy) to learn how the Internet, social media, and that box on your desk work.

Scale of justiceBeing a Luddite can be expensive, embarrassing, and potentially disastrous for lawyers and clients. Tech incompetence can result in wasted time (and therefore increased cost to the client), loss of money and identity, ethical sanctions, and embarrassment or worse in the courtroom. Those are high prices to pay for being too proud (or lazy) to learn how the Internet, social media, and that box on your desk work. Read more »

11
Apr

Underpinning Digital Delivery with Integrity: The Role of Legal Counsel

Scale of justice
Legal counsel can help avoid the risks for businesses marketing via websites, social media, email, and smart-phone apps.

Scale of justiceDigital content is being published at a historically high rate. Organizations are employing business-minded strategies focused on delivering communications and marketing messages via websites, social media, email, and mobile applications. As they look to leverage even more online platforms – such as customer relationship management tools and chatbots – their exposure to regulatory and legal risks continues to grow. Read more »

7
Apr

Friday 5: Social Media Ethics

Social media blocks
How can law firms use social media to expand their client base, and what RPCs might impact different social media marketing strategies?

Social media blocksAt the March 28 WSBA Legal Lunchbox CLE, “Social Media Marketing Strategies for Attorneys,” CLE faculty Jeanne Marie Clavere, WSBA’s professional responsibility counsel, Greg McLawsen of Sound Immigration, and Sumeer Singla of Impact Law Group explored ways that law firms have used social media to expand their client base and reviewed how the RPCs may impact different social media marketing strategies. Read more »

24
Mar

Five Best Practices for Law Firm Websites

Illustration of two lawyers with computer symbols
Face it, your professional face is seen mostly online today. Got a site? Here are the five basics you should know.

Illustration of two lawyers with computer symbolsWhether you are a small or large firm with hundreds of attorneys, your website is likely the foundation of business development and new client lead generation. There is certainly a lot of advice out there on how to make a website effective, perhaps so much information that it might be difficult to determine where to start. Read more »