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Posts from the ‘Online Presence Management’ Category

11
Apr
Scale of justice

Underpinning Digital Delivery with Integrity: The Role of Legal Counsel

Digital content is being published at a historically high rate. Organizations are employing business-minded strategies focused on delivering communications and marketing messages via websites, social media, email, and mobile applications. As they look to leverage even more online platforms – such as customer relationship management tools and chatbots – their exposure to regulatory and legal risks continues to grow.

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7
Apr

Friday 5: Social Media Ethics

Social media blocks
How can law firms use social media to expand their client base, and what RPCs might impact different social media marketing strategies?

Social media blocksAt the March 28 WSBA Legal Lunchbox CLE, “Social Media Marketing Strategies for Attorneys,” CLE faculty Jeanne Marie Clavere, WSBA’s professional responsibility counsel, Greg McLawsen of Sound Immigration, and Sumeer Singla of Impact Law Group explored ways that law firms have used social media to expand their client base and reviewed how the RPCs may impact different social media marketing strategies. Read more »

24
Mar

Five Best Practices for Law Firm Websites

Illustration of two lawyers with computer symbols
Face it, your professional face is seen mostly online today. Got a site? Here are the five basics you should know.

Illustration of two lawyers with computer symbolsWhether you are a small or large firm with hundreds of attorneys, your website is likely the foundation of business development and new client lead generation. There is certainly a lot of advice out there on how to make a website effective, perhaps so much information that it might be difficult to determine where to start. Read more »

17
Aug

Court of Appeals Discusses Lawyer Web Advertising under the Consumer Protection Act

A hand sticking through a laptop giving a business card
Consumer Protection Act claims against lawyers usually involve fees, but an appeals court recently discussed CPA and online lawyer ads.

A hand sticking through a laptop giving a business cardSince Short v. Demopolis, 103 Wn.2d 52, 691 P.2d 163 (1984), the business aspects of law practice have been subject to the Washington Consumer Protection Act. RCW 19.86.020 prohibits “[u]nfair methods of competition and unfair or deceptive acts or practices in the conduct of any trade or commerce[.]” RCW 19.86.090, in turn, creates a private right of action for CPA violations and includes both attorney fees and treble damages (to $25,000 beyond actual damages) remedies for a successful claimant. Historically, most CPA claims involving lawyers touched on fee-related issues (see, e.g., Cotton v. Kronenberg, 111 Wn. App. 258, 273-75, 44 P.3d 878 (2002)). Division I of the Court of Appeals, however, recently discussed lawyer web advertising in the CPA context in Rhodes v. Rains, 2016 WL 3080727 (Wn. App. May 31, 2016) (published on July 28, 2016).
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8
Aug

Learning Tech in Short Bursts: Creating Outlook Rules

A man in the suit hits the play button.
An excellent way to learn technology is in short bursts. Today, let’s take a few minutes to learn how to create rules in Outlook.

A man in the suit hits the play button.An excellent way to learn technology is in short bursts. Today, let’s take a few minutes to learn how to create rules in Outlook (…and why you’d want to). It’s the latest from the WSBA’s Practice Education Center. Read more »