Skip to content

February 26, 2014

GoldieBlox, Fighting for Your Right to Par~take (in unlicensed parodying)

by WSBA
young girl doing science experiment
Examine interesting copyright issues with this post from Washington Lawyers for the Arts.
GoldieBlox

Sample GoldieBlox from the company’s Kickstarter.

This post was written by Jesse Woo and originally published on the Washington Lawyers for the Arts Blog. Read the full post.

Feminism vs. creative control, parodists vs. rights holders, the ongoing GoldieBlox litigation has been cast in a variety of lights, each reflecting the preconceptions of the caster. Whatever one thinks of the relative moral standing of the parties, this case ultimately comes down to the perennial problem of determining what constitutes fair use. It raises a number of interesting issues that could each merit their own discussion, so instead of trying to cover every angle I will focus on a few novel ideas about the nature of fair use and parody. Ultimately, if we can set our biases aside this case becomes a useful lens through which to examine these important issues in copyright law.

This whole episode began with GoldieBlox, a company that makes toys designed to inspire young girls to enter STEM fields. Headed by a female engineer, the toy manufacturer’s goal is both noble and commercial. To achieve its goal, GoldieBlox created an advertisement depicting three young, racially diverse girls who reject traditional gendered entertainment options limited to princesses, tiaras, and the like. Instead they construct a large Rube-Goldberg device while an empowering version of the Beastie Boys’ song Girls plays in the background. The song encourages them to “build the spaceship,” and “code the new app.”

Continue reading on the Washington Lawyers for the Arts Blog.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Note: HTML is allowed. Your email address will never be published.

Subscribe to comments

Follow

Get every new post delivered to your Inbox.

Join 3,507 other followers